Charity and Christmas go hand in hand when sending Christmas cards to loved ones

The combination of charity and Christmas cards creates a powerful cycle of goodwill with tangible benefits for everyone involved. That's a lovely outcome!

Benefits for Senders (You!)

When you choose charity Christmas cards, the benefits go beyond just spreading festive cheer:

Sense of Purpose and Generosity: You get the satisfying feeling of knowing your purchase has supported a worthwhile cause. This adds a deeper, more meaningful layer to a traditional holiday activity.

Ease of Giving: It's an effortless way to donate. You don't have to seek out a charity or make a separate contribution; the donation is built into something you were going to buy anyway.

Sharing Your Values: By sending a card from a particular charity, you subtly communicate to your loved ones what causes are important to you, potentially inspiring them to look into the organisation as well.

Tax Benefits (where applicable): Depending on your local laws, the purchase price or a portion of it may be tax-deductible as a charitable donation, providing a financial incentive for your generosity.

Benefits for Recipients (Your Loved Ones)

Receiving a charity Christmas card is a pleasant surprise that carries an extra layer of positive feeling:

Emotional Boost: The card not only makes them feel loved but also lets them know that their friend or family member is supporting a good cause, which can uplift their holiday spirit.

Awareness and Connection: It serves as a gentle reminder of the needs in the community and can raise awareness for a specific charity's mission. They may not have known about the organisation before.

Simple Joy: The act transforms a simple piece of paper into a symbol of care, charity, and connection, making the card feel more valuable and meaningful than a standard store-bought option.

Benefits for Charity Organisations

For the non-profits, the Christmas card season is a vital part of their fundraising and outreach strategy:

Significant Unrestricted Income: Christmas card sales can generate a substantial and reliable stream of revenue during a key fundraising period. This income is often "unrestricted," meaning the charity can use it where the need is greatest, whether for core programs, administrative costs, or emergency services.

Increased Visibility and Branding: Every card sent acts as a small, personal advertisement for the charity. Millions of cards are sent each year, greatly increasing the organisation's public profile and keeping its name and mission in people's minds.

Acquisition of New Supporters: The branding and contact information on the card can encourage recipients to look up the charity, leading to new volunteers, donors, or long-term supporters who might otherwise never have encountered the organisation.

Relationship Building: The process provides a positive and festive touchpoint for existing donors, reinforcing their relationship with the charity and thanking them for their past support.

The simple act of sending a charity Christmas card truly creates a triple win: the sender feels good, the recipient feels meaningful connection, and the charity gains crucial financial and visibility support.

Do you usually choose cards from a specific type of charity, like one for children, animals, or healthcare?

At newsXpress Sunbury we have a number of suppliers supporting a variety of different charities that help make Christmas that little bit more special for everyone.